Why Personal Branding Is More Important Than You Think

Many people believe personal branding is only for social media influencers and others who are authors, speakers or info-preneurs.

Yet I would have you consider it’s crucial for any entrepreneur in the creative industries involved in advertising, marketing, design (product, graphic and web), video and publishing (podcasting, books, music and info-products), now and moving forward.

Why?

According to Intuit, “the Gig Economy is now estimated to be about 34% of the workforce and is expected to be 43% by the year 2020.”

This means more competition for entrepreneurs in the creative industries.

In a nutshell, the Gig Economy is the transition of traditional employment into more contract for hire jobs.

This means if you want a secure job, you better create it for yourself.

No one is coming to save you.

It’s time for you to take 100% responsibility of your life and career.

While some may see this as the demise of society and the traditional American Dream, I see this as a gift for creative entrepreneurs everywhere to reclaim their personal power and thrive.

The Rise of the Personal Brand

We live in a day in age where most serviced based jobs can be completed from any where in the world.

We live in a day and age where machines and SAAS business models are replacing the jobs of people.

So if you’re not extremely passionate and great at what you do, someone around the world is and that is who will get the job.

I believe moving forward, this trend will start to increase and if you do not have a personal brand that stands out, you’ll go broke.

Many critics of the Gig Economy argue workers lack protection and fair pay. They go as far to say workers are pressured to work when companies need them.

Are you kidding me?

No one can force you to do anything.

Remember who you are Rebel and re-claim your divinity.

You were put on this earth to share your unique gift with the world.

To shine your light as bright as can be.

I urge you to know your worth and demand it.

I’ve learned until you see your worth and command trust and respect for yourself, no one is going to give it to you.

In fact, they cannot.

They can only give you what you are willing to give to yourself.

I’ve written about the difference between being a “nice” person and a “good” person and it’s been quite controversial.

If you want to thrive in the modern day marketplace, you must learn to be a “good” person who knows how much value you have to offer and charge accordingly.

Why You Should Have A Personal Brand

The main reason is how else will people know they should hire you?

Here’s a quick video that gives a breakdown of why you should have a personal brand:

 

We live in a day in age when pretty much any creative entrepreneur can put up a website and be in business in a day.

They can even tap into the power of social media to start marketing and selling their products and services within minutes.

This leads to a very noisy marketplace.

I hear this is one of the biggest challenges for creative entrepreneurs on a daily basis.

So what’s going to help you stand out?

A solid personal brand built on clarity, confidence, certainty and consistency.

I will have you consider, most creatives lose focus and lack confidence and courage to create long-term success.

This does not mean you are doomed to short lived success and a career of struggle and poverty.

Instead, you have an opportunity to dive into your deepest darkness to find your real brand story and marketing message that will stand out in the marketplace.

This will allow you to create an audience of your ideal prospects, fuel your creativity and channel your emotions into building a highly profitable business doing something you love.

Next Steps

Now that you understand why having a personal brand is more important than you may have thought previously, if you’d like to connect with other creative entrepreneurs who are committed to thriving in the modern day marketplace, click here to check out the Raging Rebels Society.

It’s a free online community and learning solution for entrepreneurs in the creative industries — advertising, marketing, design (product, graphic and web), video and publishing (podcasting, books, music and info-products) — who are committed to thriving in life and business.

This community is a safe place to share thoughts, exchange and explore ideas, and get direct feedback on something going on in your life or business. It’s also a place for support and encouragement!

If you have a business in the creative industries, this is for you.

If you want to have a business in the creative industries, this is for you.

Rage on Rebel.

#ThriveOrDie

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