He’s a transformational artist addicted to real-world results. His life’s purpose is to help as many people as possible remember who they truly are. He helps hungry leaders create results fast while navigating the challenges of life with grace and ease.


I’m glad you’re here. I thought I’d write you a personal note, so you can get to know me better.

A lot of people ask me how I got into this whole coaching thing.

Well…I didn’t set out to become a coach. 

I’m not one of those people who saw the coaching industry as a $11.6 Billion opportunity grab.

Until October of 2009, I was a rockstar (that's what I like to think anyway). I was in a band called TradeCities. We had 2 different record offers, radio play and 38’ tour bus.

After nearly climbing to the top of independent music success, it all came crashing down.

Being in a band with five guys is kind of like being married to five women (I imagine it would be anyway).

It was hard. Communication between all of us was a problem. I didn’t know how to lead without ruling with an iron fist. And we burned it all to the ground.

Seven years of dedicated work, all gone.

At that time, I didn’t know who I was anymore.

My identity of the “rockstar” was gone.

I didn’t know what to do. 

Should I put together a new group of guys? Should I go into business for myself?

I was lost.

On top of that within the next 5 months, I’d lose everything but my health.

By March of 2010, my girlfriend broke up with me. I didn’t have a place to live. I didn’t have enough money to fix my 1992 Isuzu Rodeo. My parents got a divorce after 24 years of marriage. My mom fell and broke her back.

At that time, I felt like my entire life was falling apart.

So I did the only thing I knew to do.

Go Home.

I remember that day well.

My dad was in the garage getting things out of the motor home.

I walked past him, through the back door (that’s what we do in the South. If you know, you know) and sat on the couch.

When he walked in, he asked me what was wrong and I broke down in tears.

I told him everything. He told me it’s okay.

And I asked him if I could stay with him for 90 days to get back on my feet. 

He said, “Yes.”

And I went to work putting my life back together.

I didn’t know what that would look like. All I knew is I wanted to have a business where I could work from any where in the world with a laptop and Internet connection.

Over the next year (2011), I stumbled onto the world of social media marketing.

I could feel deep inside my soul, it would be something that would change the game of business forever.

During that time, I magically stumbled upon Mike Koenigs. He was doing a launch for a program called Social Media Marketing Machines.

It was $3,000 for the online course.

At that time, I didn’t have $3,000 to my name. But I did have enough for the first of 6 payments of $500.

I told myself, I’d either figure it out or kill myself trying in the process.

That investment into myself, was one of the best decisions I’ve ever made.

Because that program gave me the skillsets to go on to build a social media marketing agency that had 23 clients on a recurring basis.

I eventually got burnout because I was trying to do everything by myself. At the time, I didn’t know anything about hiring or scaling the business. 

So I burnt that business to the ground and hired my first coach, Garrett J. White, in 2012.

The wisdom I learned from Garrett, changed my life once again.

It led to me hosting my first live event and teaching online programs about what I had learned about social media marketing.

I learned I enjoyed teaching and coaching so much, that I decided to stay with it.

After teaching thousands of people how to use social media to generate leads and sales, I started to see you could give every single person access to the skillsets. Yet some would get results and some wouldn’t.

That drove me crazy because I’m addicted to real-world results.

So I started to live in the question of why this happens.

This lead me to understanding the game of mindset and even deeper - the game of personal transformation.

This is what has lead to me becoming the one of the best coaches in the world.


I’m probably supposed to have a bunch of weird letters next to my name so that I can prove and defend how awesome and qualified I am.

I don’t roll like that. 

I like to let the energy I give off in my photos and my clients’ results speak for themselves.

At the end of the day...

...I’m just a dude who’s extremely good at coaching people. 

My clients have told me I've helped them to be more of themselves and create the things they are here to create. 

HubSpot has named me the second best coach on the planet and I’ve written a book that went on to become an Amazon Best Seller.

I’ve been doing this coaching thing for over a decade (so this isn’t my first rodeo). I’ve coached everyone from Forbes Top Social Media Influencers to Multi-Million Dollar Business Owners to a 17 year kid.

I’ll coach anyone who’s hungry for change. (as long as I have space).

I have a very no-nonsense approach to coaching. I believe in Radical Acceptance. Which means, acceptance of where you’re at, where you want to go and your ability to create that for yourself.

And if right now, you don’t believe in your ability to create what you desire for you, your family and humanity at large…I’ll have you consider it’s only because you’ve forgotten who you are.

That’s where I come in.

I’ll play any role I need to so that you remember who you are, why you’re here and feel in your bones that you can create the next step.

 If you’re wondering how does coaching with me work...


You talk, I listen, we dance, you create results. And we can do this in-person, phone or Zoom.

I blend a lot of things. Talk Therapy, Gestalt Therapy, NLP, Positive Psychology, Emotional Intelligence, Breath work, Meditation and Ancient Wisdom to create an experiential learning experience that shifts who you are at your Core. 

I provide a safe space for you to explore some of your deepest, darkest alleys of your identity.

And guide you to experience a depth of love and clarity you may have never felt before.

A lot of my coaching, I’ve learned from being in the trenches of my own life and business. I’ve personally worked with some of the best coaches on the planet. People like Garrett J. White, Christopher John Stubbs and many others. 

I’m constantly exploring my own edges and reaching back as I expand and grow.

I provide life, business, and relationship coaching to hungry leaders.

I grew up with emotionally unavailable parents, I’ve navigated the challenges of marriage and my wife’s cancer, I have a young daughter so I get parenting can be hard AF and I’ve helped create marketing campaigns that have created millions of dollars for my clients.

I’m a Texan Native who loves exploring Europe.

I live in Argyle, TX with my wife, daughter and our Great Dane named Laura.

I only work with 10 clients at a time inside my private coaching practice.

To see if I have an availability click the button below.

Or you can check out what I’m doing over at The Becoming Institute.

I hope this helps you understand more about me and how I work. And I look forward to speaking and being with you soon.


Project Shift

Project SHIFT Isn’t a “Personal Development Course” Like All the Others You May Have Taken.

It's a complete transformational process designed to give you all the experiences, mindsets, skillsets and paradigm to help you generate results faster in every area of your life.

Click the button below to learn more.


Ready to Unlock the Biggest Transformation of Your Entire Adult Life (Guaranteed)?

UPRISING is FOUR Full Days of Experiential Learning for 12-15 people to help them unlock a new level of Freedom, Purpose and Success.

Click the button below to learn more.

1-on-1 Coaching

I love to coach because I see it collapse time for people. I've had a client tell me she got more accomplished with me in a week than she did in 10 years of therapy.

I only work with 10 people at at time because when I work with someone, I give them my undivided attention. If you're interested in creating results fast, click the button below.

AJ lives in Argyle, Texas with his 4 year old daughter, wife and Great Dane named Laura.


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Client Experiences

of Coaching with me

Click on the video above to hear directly from several clients who've coached with me.

In this video, they will share what some of their struggles were, what they learned, results they achieved and why working with me may be a good fit for you.


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