I overlooked pinned tweets for a long time and boy did it cost me.
I lost out on hundreds of people subscribing into my email list and I a result I left thousands of dollars on the table.
I don’t want that to happen to you so I’m going to tell you why you need a pinned tweet.
First let’s start off on what it is.
What is a Pinned Tweet
A Pinned Tweet is a feature of Twitter that allows you to pin a tweet to the top of your Twitter feed.
This means as you continue to share new tweets, your Pinned Tweet always stays at the top of your Twitter feed.
This makes it the first tweet people see when they visit your Twitter account.
Some people make the mistake of pinning one of their quotes or some tongue-in-cheek tweet.
If you’re wanting to build your email list, this is a complete waste of a Pinned Tweet.
Instead, I recommend using a promotional type of tweet.
I will give you an example here shortly.
I believe the sole point of social media is to either build relationships with people who will help make your dreams a reality or build your email list.
These are the only two reasons I use social media.
If you’re wanting to build your email list as well, let me teach you the best ways to create a Pinned tweet so you build your email list.
Steps to Create the Best Pinned Tweet
Having a great Pinned Tweet that helps you build your email list takes a bit of testing.
The good news is it’s a lot easier than many make it out to be.
1. Choose A Tweet That Gets You The Most Clicks
If you’re just starting, I like to simply craft three to five various promotional tweets using an image with different headlines and tweet them out.
After they are live for 24 hours, I go back in and look to see which ones got the most clicks.
I will have you consider, retweets and favorites are not the best metric for success if you’re wanting to build your email list.
Instead, clicks are a better metric for this because clicks mean they clicked the link, which means more traffic for you.
Once you know which of your promotional tweets is getting the most clicks, make that your Pinned Tweet.
2. Optimize For Clicks and Retweets
Research shows tweets that follow the following formula get more clicks and retweets:
Headline URL #hashtag #hashtag
Do not use more than two hashtags. More is not always better and it is certainly the case with hashtags.
I wrote an entire post about the best ways to use a hashtag on Twitter.
3. Leave Room to Encourage Retweets
Some people don’t simply hit the RT icon and they like to manually Retweet things so give them space to do so.
Twitter allows you 140 characters. If you use all 140, you don’t give the old school manual Retweeters enough room to work their magic.
So make sure you keep your tweet to 120 or so characters.
4. Add an Image
Buffer did some great research and found, Tweets with images receive 18% more clicks.
And remember our goal with Pinned Tweets is clicks. So make sure you use an image.
If I’m promoting an ebook or video series I like using MyeCoverMaker.com to make a digital representation of my offer and then use canva.com/twitter to create the Twitter image.
It’s very easy.
5. Don’t Forget to Test
This is the big step many people forget. Not all offers are created equal.
This is where you should pay attention to the data.
Look at your Twitter Analytics for each tweet to see which of your promotional tweets is getting the most clicks.
Then adjust as necessary.
My Highest Converting Pinned Tweet
Below you’ll find my best performing Pinned Tweet:
The 7 Deadly Twitter Mistakes https://t.co/mitpXqiU98 #socialmedia #smm pic.twitter.com/kcc0nM0lHd
— Anthony John Amyx (@ajamyx) February 27, 2017
You’ll see it’s simple.
The key I found for me is, pain always gets more clicks than pleasure.
I first tried using the following tweet:
The 7 Twitter Solutions For Business URL #socialmedia #SMM
It didn’t convert as well as the above example because it was pleasure driven.
The only way I found this out is I tweeted both tweets out throughout the day.
Same image, same hashtags, just a different headline and low and behold the pain driven headline out performed the pleasure driven one.
I recommend you keeping this in mind as you go out and create your promotional and Pinned Tweets.
Next Steps
By now you should know exactly why you need a Pinned Tweet and how to create one.
If you’re wanting to get more leads and sales with Twitter, make sure you’re not making any of the 7 Deadly Twitter Mistakes.
I’ve taught well over 10,000 people on how to use Twitter to grow their business and you’d be amazed by how many people are making at least one of the 7 Deadly Mistakes.
The great news is, is once they clean up their mistakes they start seeing fast results.
That’s what I want for you.
So if you’re serious about wanting to use Twitter to grow your business, grab the 7 Deadly Twitter Mistakes.
