In today’s episode, we will talk about the art of closing sales using Zoom. I’m bringing on a guy who’s a master closer in the high ticket coaching industry. He regularly closes over seven figures a year. If there’s one thing, tactically, that gets measurable results in the game of being a coach or consultant, or course creator, it’s learning how to master the art of closing sales. 

Today, I’m bringing you, Grant Eilertson. He’s a community college dropout, who leveraged the pain of losing his sister into living on purpose as a catalyst for evolution, impact, and freedom for as many people as he can connect with. He has built multiple six and seven-figure businesses in the online coaching space and has coached hundreds of others into higher potential with his uniquely authentic loving, committed cells and coaching processes. 

What You’ll Hear In This Episode

  • A brief background of how Grant came about the path of mastering sales
  • What culture conditioning regarding spending money that Grant grew up with?
  • What is one of the most powerful forces you can use in the financial space as proposed by Grant?
  • What are your thoughts on that middle ground for leveraging other people’s money rather than taking it to the far extremes?
  • What is the concept of Spiral Dynamics
  • What is an effective risk management
  • How mastering the sales game is important for coaches, consultants, and course creators?
  • Sales are the lifeblood of your business
  • What is the difference between product sales versus coaching sales?
  • You must have a sales process that allows you to be a human, have a real authentic conversation.
  • The 3 “What” questions and 3 “Why” questions to help you have full clarity around in the context of an enrollment call
  • Selling is not telling
  • Chris Voss talks about how “why” questions should be avoided but how can turn why arguments in your favor?
  • What extrinsic levers that you can pull to help nudge clients?
  • How Grant handles and provides solutions to somebody not projecting their own money stories?
  • “Don’t sell with your wallet and don’t buy their excuses.” – Jordan Belfort
  • What are Grant’s thoughts on outsourcing? When is it time?
  • Why does Grant say don’t outsource sales until you have proven metrics that you could hit in your business?
  • Why is it important to record your sales calls and track KPIs?
  • What mistakes does Grant see many people are making in running a sales call in general, and in Zoom?
  • What’s a good closing ratio as proposed by Grant?
  •  How is Grant using Zoom? Has it increased his closing ratios?
  • Tips and tricks to get people to show up on sales calls as discussed by Grant
  • How does the ninja trick work?
  • What will Grant tell his younger self to help him collapse some time and get results faster?
  • If somebody follows Grant’s advice, what are the possibilities for them?

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Links Mentioned In This Episode

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