Are you struggling with building a targeted Twitter following?
If you’re an entrepreneur or creative person who struggles with building a targeted following, then read this immediately because the solution is inside this post.
Typically this problem presents itself in 3 stages. Let’s take a closer look at each stage and how to solve it.
Stage #1: Moderate Problems With Building a Targeted Twitter Following
At this stage of the game, you’re most likely new to Twitter or you signed up for an account but have no clue on how to use it.
You keep hearing you have to be on Twitter so you signed up for an account and now you’re like, “what do I even say?”
I get it. I used to be in the exact same spot.
So, what do you do to fix it?
Start tweeting consistently. I recommend nine times a day.
Now for those just starting out, this seems super overwhelming.
It doesn’t have to be. It’s like cleaning out a garage. Where do you start?
By picking up the first thing and either putting in the trash or putting it in a box. Then you pick up the next item.
As you continue staying committed to doing the work to clean out the garage, before you know it, you have a nice, clean garage.
Twitter is like this. Just get started.
If you’ve never sent a tweet. Start by sending your first one. Then the next one and the next one.
Before you know it, you’re tweeting out nine times a day.
The biggest advice I can give you to stop the problem here and keep it from getting any worse is this…
Know what you and your company stand for and stand against.
Once you know this, let all your tweets revolve around your stance.
This way you know what types of third party content to share, who to retweet, what types of quick tips, inspiration, jabs, etc to share.
By creating great tweets with a stance consistently, you’ll start attracting followers into your world.
They will find you when they are searching keywords and hashtags within Twitter Search.
This is why consistency is crucial.
One tool to help you with this is Hootsuite.
Use it to auto-schedule your tweets. You don’t have to worry about what times to post or anything, just sign up for Hootsuite, write your nine tweets a day and allow Hootsuite to auto-schedule when the tweets should be published each day.
Stage #2: Mild Problems With Building a Targeted Twitter Following
At this stage of the game, you’ve most likely been on Twitter awhile but you don’t really know what to do with it, and as a result, you don’t have many followers
You’ve set up an account and started tweeting because that’s what you’re supposed to do, right?
You have to be on Twitter and if you tweet “they will come,” right?
Kind of. You’ll gain a small following slowly, but it’s like trying to pour honey out of a glass at room temperature. Eventually all the honey will pour out of the jar, but it’s going to take some time.
Simply tweeting and expecting that to be the end all solution for growing a targeted twitter following is the same.
So, what do you do to fix it?
Stop waiting on people to come to you. In a world where all the marketing gurus are preaching attraction marketing like it’s the holy grail, stop waiting around.
Find out who your target market is following. Make a list of the authors, speakers, thought leaders, associations, etc are they following. Then actively set a timer for 15 minutes a day, 4 days a week and go follow your target market.
Here’s some insight to stop the problem here and keep it from getting any worse.
Building a targeted following on Twitter is like losing weight in the gym. You have to do the work consistently.
This means tweeting valuable content each day, using the correct keywords for your industry, knowing what hashtags to use, not using too many and going out and consistently following your perfect audience.
And most importantly, do not abuse following people. Do not be an aggressive follower. Just simply spend 4 days a week following 100-ish people a day.
Stage #3: Severe Problems With Building a Targeted Twitter Following
At this stage of the game you thought you would take a short cut and you bought Twitter followers.
The problem is you have a massive amount of followers and 95% of them are not your target market and will never buy anything you have.
The other problem with this is you look like you’re an influencer by having a massive following, yet the reality is you’re a fraud.
The real influencers can see right through your smoke screen and so can everyone else if they’d just click to see who’s following you.
So, what do you do to save face and fix it?
Use ManageFlitter to see all the Fake Accounts who are following you and BLOCK them all.
When I wrote this post there were 293 fake accounts following. Guess what I did? I blocked ALL of them.
It’s not about quantity. It’s about quality.
Let me paint a picture here to help you understand.
There are two Shepherds. One shepherd has a flock of 100 and another has a flock of 30.
The shepherd with a flock of 100 has an assorted flock. He has two sheep and ninety-eight cows.
The other shepherd with a flock of 30 has 30 sheep.
When it comes times to sell wool for the year, which shepherd will sell more wool? The one with a flock of 100, which are not all sheep or the shepherd with a smaller flock consisting of all sheep?
The shepherd with 30 sheep will always sell more wool than the shepherd with only two sheep.
This story is a bit strange and extreme, yet it illustrates the point I’m making perfectly.
And the other truth about this story is if you call yourself a shepherd and yet you only have two sheep and the rest are cattle, you’re a shitty shepherd. You’re a fraud in the world of shepherds.
You can go around tooting your own horn about how great you are, yet the reality is you’re a fraud. Level up.
My advice to stop this problem here and keep it from getting any worse is this…
First, if you’ve bought Twitter followers in the past, clean it up. Most likely you’re not a fraud and simply didn’t know any better, I’m extreme in my language to make a point.
Back in the day, when you could buy thousands of Facebook likes for cheap, I made the same mistake.
I had great “social proof” and an empty bank account.
I’m all about Twitter and all social media marketing being profitable.
“If it doesn’t make dollars, it doesn’t make sense.”
If you want to spend money to grow your Twitter Following there is nothing wrong with it. Just don’t buy followers. Instead, run a promoted tweet campaign directly to your target market.
This way your message is showing up in front of the right people and you will grow a targeted following.
Here’s my last insight about growing targeted Twitter following.
Once you have a targeted audience, full of your potential prospects of about 5,000+, there are some great ways to run direct message campaigns to get people into your funnels.
My good friend Roberto Candelaria ran one of my strategies and make over $2,000 from implementing a 7 minute strategy.
Your Next Steps
Now that you know how to overcome problems with building a targeted following, I’d like to invite you to solve any other Twitter marketing for business problems you might have by checking out Tweet Like a Rockstar.
If you’re an entrepreneur, business owner or marketing professional who wants to attract raving fans and grow your following, but don’t feel you have enough time to do so then “Tweet Like a Rockstar” will help you to create tweets that capture attention and create a profitable Twitter Marketing Plan to generate leads and sales!
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